JOURNAL

Go buj, or go home

The word buj (pronounced bou-je) is inspired by a combination of the term "bourgeois" and "boob", encapsulating our focus on bringing a touch of luxury to every woman through innovative breast skincare.

The creation of buj is a testament to our friendship and shared vision. When Annabelle came to me with the idea of creating a breast skincare line, I responded, “I don’t know much about breasts, but I believe in you and know we can create something special”, and thus buj was born. buj was founded to address a significant gap in the skincare market, aiming to celebrate and care for women’s breasts with a fresh approach.

Our brand stands for modernity, luxury, and empowerment, specializing in innovative products that challenge traditional norms and explore unconventional topics. We are deeply committed to values of diversity, open conversation, and self-love. Our mission goes beyond skincare; we’re dedicated to promoting female empowerment and driving positive change for women around the world.

Though we have ambitious plans for the future, our strategy is to introduce our products gradually, starting with ‘The Uplifter’ in October 2024. This careful approach allows us to maintain high standards and respond to customer feedback, ensuring that each step we take supports our broader goal of fostering a supportive and empowering community for women.