Annabelle and Sam met on their first day at university and have been best friends ever since. Over the years, they’ve supported each other through life’s challenges and celebrations.

During a painful heartbreak, Annabelle found solace in her skincare routine but noticed a significant issue: the lack of quality products specifically developed for breast skin. She shared this concern with Sam, and what started as a casual conversation quickly evolved into months of extensive research and a steadfast commitment to finding a solution.

And so, buj was born. Initially, it was about filling a gap in the skincare market. But as buj began to take shape, it became clear that it was so much more than that. The duo realised that buj had evolved into a movement—a community dedicated to fostering open conversations, empowering education, and driving important change. With every product, buj committed itself to crafting innovations ‘for every shape, for every body.’ Their mission grew into a celebration of uniqueness and a pledge to inspire others through the transformative power of self-care and self-acceptance.

Today, buj is dedicated to crafting high-quality breast skincare innovations while celebrating diversity, fostering connection, and inspiring through the power of self-love.